Then with a moist rag, wipe it off in the direction of the wood grain. You can do multiple layers or just one. I did one layer on this piece (minus the streak above because I forgot to take a picture :)
I let this dry and then did a coat of Annie Sloan clear wax. You could also use a water based polycrylic if you wanted as well.
Me, I like it a bit uneven. That's how I roll sometimes. :)